Inside each suit jacket you can read “Made with love by really really pretty blonde girls” and inside the pants “Pants inspired by deep fjords, a few cocktails and a grandmother with exquisite taste.” SD: Again, we have let ourselves be inspired by the Norwegian countryside (which we love) and international travels.
VH: What is unique about the Moods of Norway brand? That is why the “Pink Tractor” is the logo.
We realized that Norway has such a positive connotation and wanted to create a vibrant lifestyle brand that clashed the Norwegian heritage with International fashion trends. Stefan Dahlkvist: We were a group of Scandinavian students, who met in Hawai’i in College there. Victoria Hofmo: How did you get involved in the fashion business? And I had the opportunity to do so in an interview with Stefan Dahlkvist, one of the company’s founders. It felt like butta!īut I wanted to delve deeper, to hear about the fashion, culture, and philosophy of Moods of Norway, from the horse’s mouth. Another surprise was the texture of a black leather dress that fell so softly. What was unique was their use of colors-vivid pinks, a bright navy with a little sheen, and lots of madras prints for men. My first impression: delight, in the quality of the fabric, the meticulous details and the fine tailoring. While working with them over several days to assist in organizing the models and their outfits, I had the opportunity to view, nay scrutinize and touch, a lot of their spring line, up close and personal. The store was light and airy, with plenty of space to shop, see, and feel the merchandise-a luxury today, when product and shoppers are typically squooshed in, as real estate is at a premium. It was the hit of the event and the first time I had encountered the store and brand in person. They held a dynamite Fashion Show for the 17th of May Parade Committee’s Dinner Dance, using locals as models. I had the privilege of working with the staff from the New York store, located at 75 Greene Street in Manhattan, this past May. The company’s slogan is ‘Happy Clothes for Happy People.” The company was chosen to design the uniforms for the Norwegian Olympic Team in London in 2012, and for this year’s winter Olympics, which was held in Sochi. flagship store opened in Beverly Hills, and three years later another one opened in Soho, New York, the latter meriting a write up in Time Out New York and MRKETPLACE.
The first stores opened in Norway and then expanded into Japan, Sweden, Holland, and Switzerland. Moods was founded by three Norwegian friends, Stefan Dahlkvist, Simen Staalnacke, and Peder Børresen, who wanted to launch a clothing brand with a Norwegian flavor, and did so in 2003. Can you guess how many there are? 246,619. In fact, the number of tractors in Norway is stitched into each of their men’s suits. Perhaps Moods of Norway’s whimsical pink tractor logo says it all: a piece of farm equipment ubiquitous throughout Norway with a quirky tweak, tradition with a twist.
0 kommentar(er)
